Service · Citations & listings
Everywhere your business is listed — correct, consistent, current.
Google cross-checks your name, address and phone number across the web before it decides how much to trust your profile. One old address, one duplicate listing, one typo'd phone number muddies that signal. We find every mention of your business, fix it, and keep it locked in sync.
The problem
Small typos, real damage.
Every mismatched detail below is a real pattern we find weekly. Each one chips away at Google's confidence in your business — and sends customers to a dead phone line.
What the web says now
Jo’s Plumbing · Joe’s Plumbing LLC · JOES PLUMBING & DRAIN
414 Oak St · 1200 Commerce Blvd (moved 2023)
(512) 555-0148 · (512) 555-0184
Open until 6 · “Permanently closed” on two directories
What it says after Lodea
Joe's Plumbing — one name, everywhere
414 Oak St — everywhere
(512) 555-0148 — everywhere
Correct hours, holidays included — everywhere
One truth, sixty directories, zero contradictions for Google to worry about.
Coverage
Where we put you — and keep you.
The core set matters for everyone; the rest depends on your industry. We prioritize where your customers actually look, not a vanity listing count.
- Apple Maps
- Bing Places
- Yelp
- Nextdoor
- TripAdvisor
- Better Business Bureau
- Foursquare
- Yellow Pages
- Angi
- HomeAdvisor
- Thumbtack
- Houzz
- Healthgrades
- Zocdoc
- Avvo
- FindLaw
- OpenTable
- + 40 more, including your industry’s
Plus the data aggregators most cleanups skip — the upstream sources that feed hundreds of smaller sites. Fixing those is the difference between a cleanup that lasts and one you repeat every year.
Why it sticks
A cleanup that stays clean.
Duplicates get merged
Two half-listings split your reviews, confuse customers and dilute the signal Google reads. We find every duplicate and consolidate it into one strong listing.
Fixed at the source
Hundreds of small directories copy their data from a handful of aggregators. Fix only the visible sites and the bad data creeps back — so we correct upstream, where it spreads from.
Watched, not just cleaned
Directories re-import, merge and 'improve' listings on their own schedule. Monthly monitoring catches regressions while they're one listing, not twenty.
How it works
Three steps to one truth.
01
Find every mention
A deep crawl of directories, maps, apps and aggregators for every version of your business — including the misspelled ones, old addresses and duplicates you didn't know existed.
02
Fix, dedupe, sync
One canonical version of your name, address, phone, hours and categories — pushed everywhere, duplicates merged or removed, aggregators corrected at the source.
03
Monitor & defend
Monthly checks for regressions, new duplicates and rogue edits. When a directory re-imports stale data, we catch it before Google does.
FAQ
Asked before
hiring us.
What exactly is a citation?
Any place your business's name, address and phone number appear online — directories like Yelp, maps like Apple Maps and Bing Places, social profiles, industry sites, and the data aggregators that feed hundreds of smaller sites. Together they form the paper trail Google uses to verify your business is real, established and where it says it is.
Do citations still matter for rankings?
Honestly: less than they did a decade ago as a direct ranking factor — anyone selling citations as a magic bullet is behind the times. But they still matter three ways: consistency protects the trust your profile ranks on, bad data creates suspension risk during verification, and real customers still find you on these sites and get lost when the phone number is wrong.
We moved locations last year. How bad is it?
This is the single most common mess we clean up. Your old address lives on in dozens of directories, gets re-imported by aggregators, and can even resurface on your Google profile as a 'suggested edit'. We hunt down every instance of the old address, correct it at the aggregator level so it stays corrected, and monitor for regressions.
Can't I just fix my listings once myself?
You can — and three months later a data aggregator will quietly re-import the old data, a directory will 'helpfully' merge you with a similar business, or a duplicate will reappear. Directories constantly refresh from upstream sources, which is why this is a monitoring job, not a one-time cleanup. We fix upstream and watch downstream.
Which directories actually matter for my industry?
A core set matters for everyone: Google, Apple Maps, Bing Places, Yelp, Facebook and the major data aggregators. Beyond that it's industry-specific — Healthgrades and Zocdoc for medical, Avvo and FindLaw for legal, Angi and Houzz for home services, OpenTable and TripAdvisor for restaurants. We prioritize the ones your customers and your competitors' customers actually use, not a vanity count.
Is this included in your other services?
A cleanup pass is part of our Google Business Profile and local SEO engagements, because bad citations undermine both. The standalone service adds the full 60+ directory build-out, aggregator-level correction and ongoing monitoring. If you're already working with us, ask and we'll tell you honestly whether you need the deeper version.
Goes well with
Stronger together.
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Tracking & reporting
Grid rank tracking, call tracking and a monthly report in plain English. You always know exactly what you're paying for.
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